Unlocking Nature’s Palette

Illustrator, Photoshop, Procreate, Indesign

In these books, we will equip you with the tools to properly identify both native and non-native species that thrive inSouthern Ontario. Will learn how to responsibly scavenge various non-native plants, transforming your findings into beautiful ink for you and your family to enjoy.
This guide is complemented by the Inksplorers Journal, designed for your little ones to take on their adventures. Their journal will inspire them to explore, identify different plant life, and express their creativity, all while using the homemade ink you create together.

Thesis Statement

Through the exploration of ink making with natural ingredients found by foraging, families can reconnect with each other and the local ecological system. This educational experience fosters environmental awareness, strengthens family bonds, and nurtures a deeper appreciation for sustainability and natural practices, ultimately contributing to positive mental well-being and character development.

Problem Statement

There is a decline in family's engagement in outdoor activities, coupled with a limited understanding of the local ecosystem among residents.Additionally,Ontario faces a heightened vulnerability to invasive species due to its status as a major import hub.

Target Audience

Environmentally-conscious families in Ontario who are eager to engage in educational experiences that promote sustainability and deepen their connection with nature.
- Adults in their late 20s to early 40s, Who are raising a family
- Income levels range from low to medium
- Actively seeking outdoor activities that are educational and enjoyable for their children

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Solution for Adult Book

Solution for Children's Journal